Are the UCF Knights ready to dominate the Big 12 with the evolving Name, Image, and Likeness (NIL) landscape? As college athletics undergo significant changes, the Knights face new challenges and opportunities. This episode explores UCF's strategic positioning in the NIL arena, highlighting the importance of financial resources and creative brand partnerships. Jake Crane from Crane and Company joins the discussion, offering insights into how UCF can leverage NIL deals to enhance their competitive edge. Key figures like Scott Frost and potential brand partners like Nike are part of the conversation, emphasizing the need for UCF to boost their NIL spending to remain competitive. Can the Knights capitalize on donor enthusiasm and on-field success to secure their place among the Big 12's elite? Tune in for an engaging analysis of UCF's path forward in college football's new era.